9 Ways To Increase Your Website Conversion Rate


What do you want people to do when they come to your website? Do you want them to fill out a form, download an eBook, or make a purchase? Whatever action you want, the number of people who view your site compared to those who take that action is called the conversion rate.

The design of your website will strongly affect your conversion rate. It is prudent to optimize your website if you are looking to increase your conversion rate. The good thing is that you don’t have to spend the extra money to do it.

Here are 9 quick ways to improve your website and increase your conversion rate.

1) Clean web design

At the start of the Internet age, websites had to have fancy Flash videos and original visual flares. However, those days are long gone. In recent years, a clean web design has been seen as desirable.

The functions of your website should be easy to spot and a visitor should never feel overwhelmed and blocked at any time. Your website should deliver a positive user experience and should offer a seamless customer journey that converts.

clean website design

2) Have a single column layout for your website

A one column format is what you should have on your website. It looks clean and has extra white space which makes it easy for the user to consume.

It’s also less distracting, and your website visitor can easily navigate the page. Overall, it improves the user experience and increases the conversion rate. Therefore, design your page to have a single column layout.

single column layout

3) Optimize your landing page

Landing Page Optimization (LPO) is about improving the elements of a website’s targeted pages to increase its conversion rate. When optimizing the landing page, you will first need to optimize the different sources of traffic to your landing page. From there, you can experiment with the elements on the page.

One thing you can start working on is limiting the number of actions on the landing page. First, remove unnecessary website navigation elements, extra form fields, or any other redundant functionality.

Also reduce the loading speed of the landing page; the faster your landing page loads, the lower the bounce rate. Conversely, the slower the loading speed, the higher the bounce rate. Finally, optimize your SEO on your landing page to make it easy for search engines to send organic traffic to your page.

4) use visuals and videos for your website

Writing compelling blog posts for your website is a good way to delight and engage visitors. You can combine this with visuals and videos. Consumers have become more visual and want to see images, infographics, screenshots, and videos because it’s more entertaining than just words.

Therefore, be sure to use more visuals and videos for your website. You will find that visitors engage with your content more and are much more likely to share it on their social networks. If you are in a technical niche, you can also use more visuals and videos to explain technical details to make it easier to understand.

use visuals and audios on your website

5) Add social proof

Social proof is the psychological phenomenon whereby people copy the actions of others, especially when they are unsure of what to do in a particular situation.

For example, imagine you are new to an area and looking for lunch. However, you don’t know the best restaurants to eat. What would you do ?

If you’re like most people, you’ll probably be looking for a restaurant with a queue. Why? The queue is social proof (a vote of confidence) that the restaurant offers good food. So you make sure that you are going to like it too.

When you want to increase your website’s conversion rate, it’s no different. Visitors will search for social proof to see if they can confidently do business with you. In online business, they will be looking for testimonials and reviews.

You can start by asking your happy customers to rate your business and post them on your website. Make sure it’s real customers who made a purchase from your business, not bots. It will hurt your business if reviews are handled in stages.

According to BrightLocal, 87% of consumers read reviews online local businesses. In addition, before a consumer engages with a commercial entity, he will have consulted them on 2 to 3 review sites. So, be sure to add social proof.

6) Add trust badges to your website

Much like social proof, a trust badge inspires confidence in your website visitors. By displaying a trusted badge on your website, visitors to your website feel like they are dealing with a legitimate business and can trust you with their personal information.

Contact information is a key sign of trust that you can include on your website. Provide a physical address, contact page, work email address, phone number, and live chat. Also add your social media, Facebook, Twitter, Linked In, and Instagram pages, as these are self-confidence badges.

7) Don’t force the customer to create an account

If you are an online retailer, remove all unnecessary steps for a consumer to complete their transaction. It’s usually tempting to ask a customer to create an account with you to market them and allow them to shop faster in the future. However, the hustle and bustle of setting up an account is confusing and complicated.

Therefore, make the creation of an account optional during the purchase. You can highlight the benefits of opening an account, for example being the first to know about promotions, offers and exclusive content. However, do not make it mandatory to create an account.

do not force your visitors to open an account

8) Give a guarantee

If you think from the consumer’s point of view, he is taking a risk in buying your product. If the fear of risk is too great, it will prevent a consumer from buying from you. To make sales, you need to eliminate this risk.

One of the easy ways to eliminate the risk is to offer a guarantee. A classic guarantee would be refunded 100% if the product does not meet its expectations. When you offer warranty, offer 12 month money back guarantee. People are less likely to claim them compared to a 30 day warranty. Although it sounds counterintuitive, it is true.

warranty tape

9) Chatbot

Consumers want quick and easy ways to connect with businesses. They don’t want to keep calling and asking for help. They don’t want to fill out an application form and wait for someone to contact them. They want answers now and more, they want to control the conversation.

A chatbot will be well suited for this. A chatbot is programmed live chat software that mimics a human voice or text response and interacts with website visitors to answer their questions. By setting up a chatbot, you can immediately respond to customer queries.

chatbot assistant

Give your website a boost

Your website is your digital store. This is where potential customers come to see if they should give you their money. So make sure you don’t lose any by optimizing your website. With the above strategies, you will dramatically increase your website’s conversion rate.

Conversion rate is just one of the many things you need to keep track of when running a website. How do you leverage headers and web design to wow users and win portfolios?

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