BBC iPlayer reveals blockbuster success ahead of new logo and design

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BBC iPlayer streaming is up 20% from the same period last year, according to the latest data. Some 1.5 billion flows were recorded in the last financial quarter, up 20% from the same period last year and an astonishing 49% from 2019. As such, that makes it up the biggest third quarter in history for BBC iPlayer.

The surge in streaming demand seems to have been sparked by a claustrophobic underwater thriller Vigil, documentary 9/11: inside the president’s war room, and the late Euro 2020 tournament.

The opening episode of Vigil was the most watched show on BBC iPlayer during the period – recording over 6.8 million streams in the three-month period (7.7 million in total). The silver medal goes to the UEFA Men’s Euro 2020 final between England and Italy, which was broadcast over 6 million times in the same period. 9/11: inside the president’s war room takes the last place of the podium, broadcast 2.8 million times.

The Tokyo 2020 Olympics was the most-watched series in the three-month period, which aired over 90 million times across all disciplines as sports fans watched the GB team bring in 65 medals. The BBC had been criticized for its coverage of the Olympics after being outbid for European rights. As such, those who wanted to watch every game had to sign up for a Discovery + subscription, which had the rights to stream everything.

Speaking about the results, BBC iPlayer and Channel Director Dan McGolpin said: “These results show the fantastic extent of content available to everyone on BBC iPlayer, including the nation’s biggest sporting moments, captivating new drama series like Vigil and captivating documentaries like 9/11: inside the president’s war room. iPlayer has something for everyone and people are using it more than ever, viewing increased 20% year over year to our best T3 ever and we are on track to our best. year of all time.

The blockbuster’s success comes as BBC iPlayer is in the midst of a major rebranding. The process is part of a company-wide refresh after audience research showed the BBC’s previous appearance was viewed as ‘old-fashioned’ by its viewers. iPlayer will soon get a new look made up of just simple graphic shapes. This style is shared by a wide range of services including BBC Sounds, BBC News, BBC Weather, BBC Sport and BBC Bitesize, all of which will use three differently configured blocks in various color combinations.

For iPlayer, this color will be a graduated shade of pink. The shapes are configured as a triangular “Play” symbol. The redesign also implements the new BBC-owned Reith font, named after BBC founder John Reith. This same font will be used in all new designs including the main BBC logo, BBC One and others.


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