BMW M to mark 50th anniversary with new colors and retro logo


Revisited color schemes and logo will help mark the occasion on May 24, 2022

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Just in time for his 50 e anniversary, BMW’s M division revives some of its most famous colors, as well as brings back its original BMW motorsport emblem, according to Coach.

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The retro touches apply at the very least to British cars – it is not yet known whether Canada signs the deal – which can be ordered in March 2022.

M cars will feature the same logo as the German marque’s legendary 3.0 CSL, since its first appearance in 1973. Originally a shade of purple, a new M logo appeared in 1978 and featured oblique stripes alongside it. with a capital “M”, as first introduced on the M1 supercar.

In addition to the legendary logo design, buyers of M cars will also be able to choose from a list of historically significant colors from the BMW catalog. Popular choices include Dakar Yellow, Fire Orange, Daytona Purple, Macao Blue, Imola Red, and Frozen Marina Bay Blue.

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“With the classic ‘BMW Motorsport’ emblem, we would like to share our joy of the anniversary of BMW M GmbH with fans of the brand,” said Franciscus van Meel, Chairman of the Board of Directors of BMW M GmbH. “We have a great year ahead, which will be celebrated with unique flagship products and exciting performances. “

Aiming for a sales record in 2021, the automaker is poised for another solid year through 2022. Additionally, the company is launching a BMW M3 Touring in 2022; and the first electrified high-performance model in the history of BMW M GmbH soon after, according to BMW.

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