Boyne Highlands Resort unveils plans for the future


HARBOR SPRINGS – Boyne Highlands Resort President and CEO Mike Chumbler has always thought the Harbor Springs-based ski and golf resort has a special charm.

“We’re going to do our best to preserve that charm and architecture,” Chumbler said last week at an event that unveiled the station’s short, medium and long term plans under the moniker of the “2030 Transformational Journey. “.

Chumbler and Brad Keen, senior vice president of Boyne Resorts Central and Eastern resorts and senior vice president of food and beverage, announced new plans for the four-season resort, which includes many improvements for customers and a myriad of new equipment.

“We will be responding to new audiences, not only regionally but internationally,” Chumbler said. “The kitchen will be at the center of our concerns, just like our experience in the room and we want to connect over the four seasons, we have always been only ski-golf. “

The first step in the resort plan is the rollout of a branding refresh, which includes a new name and logo for Michigan’s largest ski resort.

Now known as “The Highlands at Harbor Springs”, the name was chosen to reinforce the individualized identity of the resort, and the addition of “at Harbor Springs” was chosen to strengthen the community bond of the resort.

“We are removing the Boyne from our name,” said Chumbler. “From that day forward we are known as The Highlands in Harbor Springs and the story behind it has gone on for many years, it got confused. A lot of people would say we are going to Boyne for the weekend. end, and the question would be ‘which one?’

“We’ve always called it ‘the Highlands’,” said Chumbler. “This is a historic and monumental day in the history of our resort as Boyne Highlands becomes The Highlands and builds on our incredible foundation and embarks on this next chapter.”

Chumbler said the investments over the next decade “would definitely set the Highlands apart from the Midwest and attract more visitation to the resort and the region throughout the year.”

Brad Keen of Boyne Resorts talks about the future of Boyne Highlands Resort during an unveiling of the resort's future plans last week in Harbor Springs.

When mapping the future of the resort, five pillars were identified to guide the transformation of the resort, including distinction in hospitality, a feel-good environment, four-season innovation, community partnership and a sustainable orientation.

“We make decisions every day to reduce our carbon footprint,” Keen said. “As a company we want to do it by 2030 and we are making great strides in that direction, we will get there.”

The resort has already gone through a number of additional first steps throughout 2021, including the opening of a Trackman Range, a 30 bay configuration that allows golfers to practice remote control, setting Form shots and more using proven swing tracking and ball flight. , entertainment analysis and technology; as well as 87 new refined rooms and lodgings in the main lodge; RFID technology (radio frequency identification); continued investment and advancements in snowmaking and transformation of the Donald Ross Memorial # 1 hole to resemble the famous Seminole Golf Club # 6 hole in Florida.

In the future, other phases of the hotel currently known as the main lodge will continue to be completed, including the modernization of additional rooms and lobbies in the hotel tower.

Plans are also underway for the addition of a European-inspired multi-level experiential spa and pool complex with indoor and outdoor elements connecting to the natural landscape, a lobby redesign with an expanded reception area and bar. , an expanded cafe offering take-out, retail, game room, bowling, arcade games and signature farm-to-table restaurant options.

Several new culinary destinations have also been outlined in the plans, including a new restaurant located between The Heather Golf Course and the Main Lodge. The restaurant, which does not yet have a name, will feature traditional English country architecture and serve a combination of steakhouse and Asian.

The Slope 63 restaurant and a sweatshop are also included.

Highlands at Harbor Springs President and CEO Mike Chumbler (above, left) and former GM and current Senior Vice President of Food and Beverage Brad Keen (above, right ) discuss future plans for the resort with guests at an unveiling ceremony.  Thursday.

Major improvements to the ski lifts and continuous improvements in snow cover are also included in the plans until 2030, with the first priority of the ski lifts being a substantial improvement of the south end of the slopes as well as the improvement of the ski lift. day skier portal experience.

Additional projects included in the full plan include a new arrival experience, the continued reinvention of the Donald Ross Memorial golf course, a new short course located behind the main lodge, expanded hiking and biking trail systems, a center state-of-the-art conference facility and an equestrian center.

“As we continue on our transformational journey, the Highlands will once again rise to be the resorts of the Midwestern Grande Dame with a nurtured sense of charm and place, quality guest services and four seasons of curated experiences,” all with an enduring commitment to protecting our environment, ”said Stephen Kircher, President and CEO of Boyne Resorts.

For more information on the future of The Highlands at Harbor Springs, visit www.highlandsfuture.com.


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