Iconic Gaming Musician TheFatRat Reveals New Album Experience In Digital Trading Cards With RCRDSHP


MUMBAI: Always looking for new ways to delight his 5.7 million Youtube fans and embrace cutting edge technology, video game and music star TheFatRat, known for his songs like “Unity,” “ Monody (feat. Laura Brehm), ”announces the launch of its own collection of digital cards in partnership with the premier electronic music digital collectibles platform RCRDSHP. Over the course of 12 weeks starting December 3, it releases one drop per week every Friday (except Christmas Eve and New Years Eve) each containing limited edition collectibles from different sets that will continue. to build the immersive world he has strived to create. through his projects to date. Card content ranges from pixel art animations paired with synthwave remix loops and storylines to classic character, artist, collaborator, and track cards with commentary from TheFatRat. Following the release of her lore-filled 10-track album PARALLAX, which revealed the latest information about her musical universe through the lyrics of each new song and artwork, each track on the album has been incorporated into a digital collector’s item. offering new ways for fans to experience the album.

TheFatRat’s digital collectibles experience promises plenty of twists and turns ranging from challenges to the exclusive unveiling of its fictional universe that has been the subject of speculation among fans for many years. There are also rare and legendary cards to discover that reveal even more general information about the universe and lore of TheFatRat through never-before-seen behind-the-scenes footage of the creation of the PARALLAX album, a first track demo, 3D character animation and more. Some of the most coveted collectibles will also come with the utility of unlocking exciting rewards and secret IRL experiences!

Speaking about its partnership with RCRDSHP, TheFatRat said, “What RCRDSHP does for NFTs is similar to what Binance and Coinbase have done for Bitcoin. They are a game-changer by making crypto technology accessible to everyone. “

It’s a way for fans to get closer to the art and mystery of TheFatRat and the captivating world it has built steadily over the past few years, and cards can be redeemed through RCRDSHP’s unique platform. and may increase in value over time. The collection follows the release of TheFatRat’s debut album, PARALLAX, which has already racked up over 45 million streams on Spotify and YouTube alone. Following RCRDSHP’s mission to focus on NFTs and collectible digital experiences specifically for the electronic music industry, this makes them the perfect partner for TheFatRat’s forward-thinking approach, and this represents one of his most exciting expeditions to date.

Eric Reithler-Barros, Founding Partner of RCRDSHP and CSO / CCO, said: “This is the coolest way we’ve ever seen to release an artist’s version of an album and create intense engagement from the artists. fans, and TheFatRat had the foresight and progressive vision to decipher value from the start. . Video, music, static images, a mix of collector’s items minted in very limited editions. Unlock real-life experiences to reward fans for their active sponsorship and passionate collection. These are the markers that could very well position TheFatRat to herald a futuristic new playbook for an artist album release.

With over 2 billion streams to his name and a reputation as one of the leading creators of video game music, TheFatRat is perhaps the most digitally native music producer in the game. Having created music for highest grossing games like DOTA 2 and Rocket League, released top selling singles which remained in the iTunes Top 100 for 3 consecutive years and provided fans with amazing live experiences as well, its influence and adoration is very expanses. This new collaboration marks the next exciting and daring chapter in its history.


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