Livingston County Economic Development is accepting applications for the First Impressions program

Livingston County Economic Development is accepting applications for the 2022 First Impressions program from 17 towns and 9 villages in Livingston County.

The First Impressions program funds projects that foster a lasting and authentic first impression in the communities and businesses of Livingston County. The program helps create a sense of belonging for residents and visitors while improving economic vitality. The proposed improvements should be aimed at attracting new businesses and buyers to the region. The First Impressions program will reimburse up to 50% of approved signage, interior or exterior lighting, facade upgrades, public art installations, exterior curb enhancements, digital first impressions and everything related design service including branding, logo design and architectural renderings. Reimbursement must not exceed $ 5,000 for an individual project.

“We are looking for transformative projects,” says Louise Wadsworth, Downtown Economic Development Coordinator for Livingston County. “A sculpted perpendicular sign, a
awning or additional storefront lighting can transform a storefront and has been proven to increase sales and traffic in a community. We are also looking for permanent public art projects that reflect the character and culture of the community, ”said Wadsworth.

Eligible applicants include owners of commercial or mixed-use buildings, owners of retail or service businesses, and local governments or community groups undertaking approved public works of art,
streetscape and / or attractiveness projects. For projects located in a downtown neighborhood, all upgrades must follow the Livingston County Downtown Design Guidelines to ensure compatibility with the existing Main Street, thereby helping to create a streetscape uniform and coordinated, attractive and functional.

Funding will be awarded on a competitive basis. Approved projects will receive a written letter of commitment detailing any additional information required. The downtown coordinator
meet with the applicant to review the proposed project and confirm the scope of work before signing a grant agreement.

An information video is available online at https://www.growlivco.com/first-impressions. Applicants are required to watch this video before applying for funding. Applications must be received at the Livingston County Economic Development Office no later than 2:00 p.m. on March 25, 2022.


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