Local Business Makes Simple But Symbolic Change to Drive Inclusion |

PHILADELPHIA CREAM, 23 December 2021 / PRNewswire / – The Guide Agency (TAG) this week unveiled its name, website and new social media branding – replacing the word “Guy” with “Guide” – in an effort to better reflect its growing team of marketing strategists and its customers.

With female entrepreneurship growing around the world, talented female team members within its own ranks, and female-led marketing agencies as proven partners, TAG has found time to move away from its name. origin: The Agency Guy.

More than 250 million women are entrepreneurs worldwide and 153 million women operate well-established businesses (Global Entrepreneurship Monitor). In addition, in United States, more than 52% of employees in the marketing world are women (Statistics).

“When I founded the company in 2014, I was just a guy to help me with my marketing consulting expertise, but things changed and we grew,” said Jean Bertino, CEO of TAG.

After observing that other marketing agencies consistently over-promise and under-deliver, Bertino knew there had to be a better way. It was the inspiration behind TAG’s origins.

Today, TAG helps brands of all sizes find the best marketing fit for all of their business goals, including search engine optimization (SEO), digital public relations, inbound marketing, web design , Social Media Marketing, Pay Per Click Advertising and More.

With over 200 partners selected to serve its diverse clientele, using a singular, gender-specific word no longer made sense. It was time to change brands.

Dropping the word ‘Guy’ was an easy decision, but TAG wanted to keep their initials, logo, and brand reputation, so Bertino and his team brainstormed words that also begin with ‘G’ but would better sum up the meaning. company mission. The word “Guide” was the perfect replacement.

“We are more than just marketing matchmakers – we really help our clients find creative solutions to any challenges they face,” said Melissa Rautenberg, Senior Inbound Strategist at TAG.

TAG believes the new name more accurately reflects its growing team, clients, partners, mission and vision, while being more inclusive and socially aware.

See the updated brand on https://www.theagencyguide.com.

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SOURCE The Agency Guide

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