Nike Air Jordan 1 designer Peter Moore dies in April 2022

The footwear industry has lost a giant, as sneaker brands have confirmed to Complex the passing of legendary designer and sportswear executive Peter Moore.

“We are deeply saddened by the loss of Peter Moore, an iconic designer, whose legacy will forever be linked to Jordan Brand, and the sneaker culture he helped create,” said the vice president of Jordan Brand, Howard “H” White. “We express our deepest condolences to the Moore family during this time.”

Moore, who was creative director at Nike and Adidas, has a portfolio that includes landmark works like the iconic Air Jordan 1. Released in 1985, the Jordan 1 is a shoe largely responsible for shaping sneaker culture as we know it today. today. Moore’s resume also includes the Nike Dunk, another 1985 release that has had a massive resurgence in the market in recent years.

After adding Nike as a client of its design agency in 1977, Moore officially joined the company as the brand’s first creative director in 1983. In addition to designing shoes, Moore played a leading role in creating campaigns and designing logos, including the Jumpman silhouette adorning Michael Jordan’s sneakers.

Air Jordan 1 High OG 1985 “Bred”, image via Sotheby’s

Moore worked for Nike until 1987, when he and fellow Nike veteran Rob Strasser left to form Sports Inc., a brand design consultancy. Soon after, Moore and Strasser were contacted by Adidas officials, who wanted to tap into their expertise to relaunch the brand. This eventually led to Moore and Strasser creating the Adidas Equipment line in March 1991. Moore also designed another globally recognized logo, the mountain logo, which today serves as Adidas’ primary brand.

In 1998 Moore retired from Adidas to focus on his art and printmaking, although he remained a consultant for the brand for several years.

Adidas logo design by Peter Moore
Image via Adidas

“The Adidas family is saddened by the passing of our dear friend Peter Moore,” Adidas said in a statement. “Our hearts go out to Peter’s family, friends and everyone who knew him. Peter was a true legend and icon in our industry, and it’s impossible to overstate the impact he had on Adidas. He will be greatly missed and his legacy will live forever.

Moore leaves behind a legacy that cannot be replicated. Almost 40 years after their debut, his most famous designs continue to connect with new generations of sneaker enthusiasts who will carry on his work forever.

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