Walmart and Meredith Corporation Team Up to Help Families Answer the Universal Question: “What’s for dinner?” “
BENTONVILLE, Arche .– (COMMERCIAL THREAD) – Walmart Inc. (NYSE: WMT), the # 1 retailer in the United States and the world’s largest grocer, today announced a cross-platform partnership with Meredith Corporation (NYSE: MDP), the leading retailer in multiplatform media reaching nearly 95% of women in the US, to help millions of busy families plan and prepare meals faster and easier through AI-powered meal planning, recipes to buy, visual search, chatbots, etc. The partnership combines Meredith’s food content, hyper-local consumer insight and proprietary technology platform expertise with broad customer reach, omnichannel presence, full product assortment , the convenient shopping experience and delivery options from Walmart. This is the latest strategic addition to Walmart’s thriving grocery e-commerce business.
Consumers crave food and recipe ideas and want inspiration for cooking. In fact, Meredith predicts that views of articles and plans related to “Meal Plans” will increase by 30% on her sites in 2021 compared to last year.
With these new shopping advertising experiences, customers can plan their meals and add recipe ingredients directly to their Walmart online grocery cart for convenient pickup or delivery. The innovative combination of inspirational content and commerce takes the guesswork out of planning meals for busy families, making it easier and faster to discover, plan, prepare and enjoy delicious meals together.
“Finding ways to help our customers live a little better every day is at the heart of everything we do, and that includes helping them buy affordable, high-quality products faster and easier,” said Sarah Henry, senior director of content and influencer marketing at Walmart. “We know that today’s customers are increasingly looking to shop in the moment, both on and off our platforms. We focus on meeting customers where they discover inspiring content and improve the customer experience. This partnership with Meredith is an innovative way to help our clients in a transparent way while saving them much needed time. ”
“This far-reaching partnership with Walmart includes data-driven ‘Make It Easy’ and ‘Kid Foodology’ programs, which reinvent the shopping experience with highly personalized content and advertising experiences that deliver unmatched value to every customer. step of the process. As the kids return to school, parents return to the office and the fall season takes shape, Meredith and Walmart will help families prepare meals they’ll love and get them to the table faster ” said Corbin de Rubertis, senior vice president of innovation. to Meredith.
The partnership includes a suite of personalized and exclusive tools and content designed to inspire consumers to explore, create and enjoy recipes that meet their needs, including:
Meredith’s cutting-edge content taxonomy and predictive information, including concept demand curves and consumer decision frameworks, along with Walmart’s robust API technology, connect millions of products to consumers in real time at large. ladder.
Visual search technology allows consumers to take photos of the ingredients they have on hand and receive meal suggestions that incorporate those ingredients.
The very first buyable bookazine filled with recipes curated by the publisher with “Allrecipes 30 Minute Meals”. Available for sale in September exclusively at Walmart stores, the bookazine will provide another opportunity to bring the shopping experience to life for consumers, increasing awareness and adoption of shopping tools and making their lives easier. daily.
A voice-activated experience via Allrecipes Action for Google Assistant. With a smart speaker or assistant-compatible smart display, like Nest Hub, just say “Ok Google, talk to Allrecipes” and search for a recipe by ingredient, keyword, or dish name. Meredith’s natural language processing and machine learning technology gives a personalized suggestion for a complete meal solution available at Walmart for pickup and delivery.
Meredith and Walmart have launched a social commerce promotion, in which popular Allrecipes videos can be purchased through Walmart with ads on TikTok. Consumers just need to hit the ‘Buy Now’ call-to-action button in the TikTok video to load all the ingredients into a digital shopping cart on Walmart – and they’re ready to go. checkout !
Customers will be able to purchase Walmart products from Meredith’s portfolio of iconic, trusted brands including Allrecipes, Better Homes & Gardens, PARENTS, EatingWell and REAL SIMPLE.
Walmart Inc. (NYSE: WMT) is helping people around the world save money and live better – anytime, anywhere – in retail stores, online, and through their mobile devices. Each week, approximately 220 million customers and members visit approximately 10,500 stores and clubs under 48 banners in 24 countries and e-commerce websites. With revenue of $ 559 billion in fiscal 2021, Walmart employs 2.2 million associates worldwide. Walmart continues to be a leader in sustainability, corporate sponsorship and employment opportunities. Additional information about Walmart can be found by visiting corporate.walmart.com, on Facebook at facebook.com/walmart and on Twitter at twitter.com/walmart.
ABOUT MEREDITH CORPORATION
Meredith Corporation (NYSE: MDP), a leading media company for nearly 120 years, produces service journalism that engages audiences with essential, inspiring and trusted content. Meredith reaches consumers wherever they are across multiple platforms, including digital television, video, magazine and broadcast. Meredith’s National Media Group reaches nearly 95% of all American women and over 190 million unduplicated American consumers each month through iconic brands such as PEOPLE, Better Homes & Gardens, Allrecipes, Southern Living and REAL SIMPLE. Meredith’s premium digital network reaches over 150 million consumers every month. The Company is the No. 1 magazine operator in the United States with 36 million subscribers and the No. 2 global licensor with strong brand licensing activities that include a Better Homes & Gardens partnership with Walmart. The Meredith Local Media Group portfolio includes 17 television stations reaching 11 percent of US homes and 30 million viewers. Meredith’s portfolio is focused on large, fast-growing markets, with seven stations in the nation’s top 25 markets, including Atlanta, Phoenix, St. Louis and Portland, and 13 stations in the Top 50.