What to look for when choosing a logo designer?
When we think of Coca Cola, would it be possible to imagine its identity with a different colored logo? Ditto for other well-known brands that come to mind that have a visual impact directly related to their brand.
Good logos are an integral part of the brand itself in such a way that changes are out of the question, as their benefits outweigh the possible harms. It’s not that people won’t buy the products because of the changed logos, but their familiarity and relativity might be lost, with long-term negative effects. That’s why it’s important, whether you’re a modern minimalist company or a global company in the process of rebranding, to take your time in deciding who is going to create the most creative logo for your business. But creativity is not the only criterion. We have made a checklist for you, so that you are well informed and know what to look for.
1. Practice makes perfect, they say, and that goes for logo design too. It would be best if the company you give this responsibility to is a company that previously had customers in the same niche as you, so you can see for yourself the impact this has had on their position in the market. , sales, notoriety, etc.
2. Client-oriented approach. It doesn’t matter if what they offer is beyond anything conceived so far, if you don’t like it. Therefore, you must be fully satisfied with their work, so good and close communication is essential. They should require a briefing from you and adapt to your feedback.
3. Practical aspects. A logo should be bold, compelling, attractive and easy to remember. But all this must be 100% compatible with its use on different products. It should match any SF possibilities, trends, and ideas you may have in the future. So those who design it should think about all of these and more, so that your options are never limited because of it.
4. A logo is a symbol. It says more than words and it speaks to a different kind of listening layer in your current and future customer. That’s why it has to be one for people to marvel at when they see it for the first time.
5. As it is a representation of your business, values, goals, culture and worldview, it is imperative that the proposed logo has a vital connection to your business, visible and unbreakable. It doesn’t have to sacrifice the creativity factor, it has to be something that’s always on your mind, helping you stay connected to the real world you’re a part of. Great logos can do it all at once, without compromise.
That being said, you need to look into portfolios and see which style you are most compatible with. Then check the reviews of the logo designer you have chosen from previous clients in terms of delivery, because no one wants to wait too long for something that seems to be of the utmost importance. And then take a leap of faith and transfer all hopes and dreams to them in order to represent them in a symbol that must stay with you forever and ever and help you grow.