Wix Vs GoDaddy for Small Business – Forbes Advisor


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With easy-to-use solutions like Wix and GoDaddy, building a professional-grade website has never been easier. However, figuring out what to look for on a website platform can be confusing, especially for those who have never built a website.

Wix and GoDaddy both offer all-in-one website builders that give you everything you need to build your website, although there are several critical differences in how these two solutions work. In this Wix vs GoDaddy comparison, Forbes Advisor gives you an in-depth look at both providers so you can decide which is the best tool for your business.

Wix vs. GoDaddy: at a glance

How Wix and GoDaddy Compare

GoDaddy and Wix are similar in many ways. Both providers offer paid plans that include an SSL certificate, SEO tools, website analytics, and a basic booking tool. The Wix Video Maker feature lets you create four free videos; upgrade to the Wix Ascend Business Tools plan to create more videos. GoDaddy’s plans also come with a video maker that lets you create an unlimited number of videos.

Wix offers a free logo design tool with the option of a professional service, while the fee for GoDaddy’s logo design is $ 299. All paid GoDaddy plans come with professional email and email marketing functionality. With Wix, you will need to create your work email through a third-party provider, such as Google Workspace; you will also need to acquire separate email marketing services.

Design options

Wix and GoDaddy both have Artificial Design Intelligence (ADI) tools that walk you through website design. Answer a few questions about your site, audience, and design preferences, then ADI creates your website design for you. The designs created by ADI are often very nice as they are, but you can also modify them to meet your personal preferences.

You don’t have to use ADI editors — in fact, a lot of people don’t. The other way to build a website on GoDaddy or Wix is ​​to select a design template and then customize it. Templates offer less customization flexibility than coding a website from scratch, but allow DIY enthusiasts with limited technical and technical skills to build engaging websites quickly and easily.

Wix offers over 800 design templates across a variety of categories including business, travel and tourism, health, style, fashion, events, education, and nonprofits. Use Wix’s drag-and-drop editor to tailor your site to your business needs. One downside to Wix is ​​that you can’t change your design template after you publish your site; However, Wix allows you to create multiple websites using different templates.

Website builder GoDaddy offers over 100 design templates in a wide variety of business categories including fashion and beauty, home services, health, real estate, professional services, travel, photography, food and non-profit organizations. GoDaddy also has a drag-and-drop editor, although it works a little differently than Wix’s editor. With GoDaddy, you have less freedom over where and how you can place certain items on your website.

GoDaddy’s structured grid editor limits design customization, which can be frustrating for advanced design users, but favors those with less design prowess. Editor limitations can prevent you from modifying the look of your website too much to the point of lacking visual appeal.

Ease of use

GoDaddy’s simple editor and intuitive dashboard make it the perfect tool for beginners, especially those with a tech phobia level. Most anyone can build a website quickly and easily with GoDaddy.

Wix is ​​also designed with usability in mind. The main reason that Wix is ​​more difficult to use than GoDaddy is simply that Wix offers more choices. More design templates and more website features force users to answer more questions about how their website looks and what features they want to use.

Wix also has an extensive AppMarket that allows you to add even more functionality to your site by harnessing the power of over 300 third-party apps. Again, more choice means more decisions for website builders. GoDaddy doesn’t have an application center, so software integrations are minimal.

Free packages

Wix and GoDaddy both offer free plans with limited functionality. Neither of the two free versions allows you to sell any products or services; you also cannot have a custom domain.

GoDaddy’s free plan offers a few additional tools, such as basic analytics and social and email marketing. Signing up for a free account is a great way to get a first look at the differences between the site builder editors and the dashboards of the two platforms.

Wix vs GoDaddy: Free Plan Comparison

While opening a free account gives you an idea of ​​what to expect from Wix vs GoDaddy, the features available are quite limited. If you want to get a better idea of ​​what to expect from each platform, we recommend signing up for a free trial. Wix offers a 14-day free trial for all of its plans, while GoDaddy offers a 30-day free trial.


With seven paid plans available, Wix pricing is a bit of a hassle. Package prices range from $ 14 per month for the Combo package to $ 49 per month for the Business VIP package.

The first decision you need to make with Wix is ​​whether or not you intend to sell something on your website. If you don’t plan to sell any products or services, you’ll need to select one of Wix’s four basic website plans. If your site needs to be e-commerce ready, go for one of Wix’s three business and e-commerce plans. The two charts below show the main differences between the different Wix plans.

Wix Basic Website Packages

Wix Business and E-Commerce Plans

If you want to open an online store or accept payments with Wix, you’ll need to choose from one of three business and e-commerce plans. At $ 49 per month, the Wix Business VIP is double the price of GoDaddy’s e-commerce package, which has a standard price of $ 24.99 per month. The benefit you get by switching to Wix for ecommerce is more integrated features, such as multiple currencies, product reviews by KudoBuzz, and access to the Smile.io loyalty program.

GoDaddy Website Building Packages

GoDaddy’s pricing model is simpler than Wix’s. GoDaddy offers four plans, and only one of them offers full ecommerce functionality. The main differences between GoDaddy’s plans are shown below.

Unlike Wix, GoDaddy doesn’t offer a free domain with its website builder. You can register a custom domain on GoDaddy or a registrar of your choice. GoDaddy charges between $ 2 and $ 20 for most of its domains, although $ 11.99 is the average price for a .com domain. You can purchase domain privacy and protection separately for $ 9.99 per year per domain.

Most website builders charge a separate fee for the email marketing feature, but GoDaddy is unique in that this feature comes with every paid plan. However, additional additional charges apply if you need to expand beyond the basic settings included in your website plan.

Customer service

The Wix Online Help Center offers a comprehensive knowledge base that answers frequently asked questions about Wix tools and features. Wix does not provide direct phone support to its users, although it does offer a callback service as well as email support tickets.

Wix customer support is available in English, Spanish and Portuguese Monday through Friday from 5:00 a.m. to 5:00 p.m. PT. Response times to customer inquiries are typically processed within 24 hours, except on weekends. Wix does not offer live chat.

GoDaddy offers 24/7 phone and online chat support. Few other website platforms offer this high level of service responsiveness.

Final result

The race is close, but GoDaddy ranked above Wix in our comparison of the best website builders based on how easy and affordable it is to build a website with GoDaddy. Its intuitive drag-and-drop editor, 24/7 phone and chat support, and unlimited storage give the platform a slight edge over Wix. Additional built-in features like appointment scheduling and email marketing add extra value that you won’t find anywhere else.

If you want more flexibility in your website design or more e-commerce functionality, you can go with Wix. The Wix App Market comes with over 300 third-party integrations that allow you to add personalized features to your site that simply aren’t available through GoDaddy. Over 800 design templates and a true drag and drop editor allow for greater site customization. Additionally, Wix’s advanced ecommerce tools can help you create a more streamlined experience for your website customers.

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